The internet, the web and digital media are three main categories which have changed and transformed the overall topic of marketing. With over 3 billion people around the world regularly searching and using the web to find new unique products to either better personal business or just for customer satisfaction (Chaffey & Ellis-Chadwick, 2016, p.11).
Mobile Marketing
Digital Marketing is the showcasing of items or services utilising computerised technologies, predominantly on the Internet, yet in addition including cell phones, show publicising, and some other digital techniques. Digital showcasing channels are frameworks dependent on the web that can make, quicken, and transmit item an incentive from producers to the targeted customers by advanced systems (Investopedia, 2019).
Digital Networks
References:
Chaffey, D. and Ellis-Chadwick, F. (2019). Digital marketing. 7th ed. Harlow: Pearson.
Chaffey, D. & Ellis-Chadwick, F., 2016. Digital Marketing: Strategy, Implementation and Practice. 6th ed. Harlow: Pearson Education Limited.
Investopedia. (2019). Digital Marketing. [online] Available at: https://www.investopedia.com/terms/d/digital-marketing.asp [Accessed 14 Aug. 2019].
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