Social media marketing is the way toward utilising web-based social networking stages to advance and sell your items, services, and brands. Brands can utilise both unpaid (natural) and paid social media marketing promoting strategies to increment online deals and create mindfulness.
( Logos, 2012)
Social media sites incorporate the most popular ones that many people know, as Facebook and Twitter, yet there are additionally less well-known social media websites that brands can take advantage of. Deciding the correct web-based social networking channel for your image relies upon what you’re selling, who you’re offering to, and your general business objectives. Some of the few tactics I can that I would inform my friend is to:
Content Posting:
By posting more on social media outlets it will start to make your target market more interactive and engage more with the brand, by doing this consistently posting new sporting wear for women, men and other sporting products will attract awareness. Consumers will always want to browse your website on other social media platforms as well to see if your brand is socially engaging within the media environment, so by having more content it will show consumers that you have some great equipment (Shopify, 2019).
Hashtags:
The hashtag has a big part of the social web from seeing other sporting brand in terms of promoting their sportswear on social media which makes it easier to join in on discussions and events by posting under the ones that are relevant to your brand. As well as monitoring your posts to also retweet and reply to posts under several hashtags. (Shopify, 2019). Be careful not to use hashtags the same on every social media channel because for different applications such as Facebook don’t really use hashtags. But for other outlets like Instagram and Twitter this is where you can use hash tagging to you advantage to get your products more of a social awareness.
Influencer Marketing:
By having or trying to connect with people to promote your brand or sporting wear is a great way to get more of social consumer awareness because it can lead to more people viewing your brand and even potentially be coming regular customers. Just be having a famous celebrity or even friends that help promote your equipment on their social media platforms can make a huge difference and is a great tactic of course if you want to get celebrities or sports icons it is going to cost you (Shopify, 2019).
The Ease of Sharing Products:
While having pages and accounts of your E-business on social media outlets a great thing to have on your website is to have share button/icons which will encourage consumes and customers to share what products they like, or even to have a model wearing the sportswear and having a tag to show where they got the product from can help make your business more viral and popular for specific products (Shopify, 2019). But you would want share buttons only on the main focused social media out lets, like (Twitter, Instagram, Facebook) this can help drive some social traffic and boost up your sales and productivity.
Trending Topics:
Trending is today’s society and generation on social media Is a big topic, so if you were to align some of your content posting of photos and tweets with some relevant topics on the social web, this can also make consumer feel more comfortable within the social environment. This can also create some website traffic which is always great.
References
Chaffey, D., Ellis-Chadwick, F. (2019). Digital Marketing. 7th edition. Pearson
Shopify. (2019). 17 Social Media Marketing Strategies to Grow Your Online Sales. Available at: https://www.shopify.com/blog/7900695-12-social-marketing-strategies-to-grow-your-online-sales#automate [Accessed 9 Sep. 2019].
DiGiTaL MaRkEtInG 
You mentioned some points that I didn’t think of, good work!
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